Trafiq Bar Identity
Nice approach by Hungarian designer Miklos Kiss.
Trafiq is the first club in the 21st century Budapest that conjures up the carefree atmosphere that characterized the city’s nights a hundred years ago for the last time.
"Our goal was to create an image that revives the vibe of the late 19th – early 20th century, while also reinterpreting this vintage foundation by injecting it into a contemporary atmosphere. therefore, the logo is based on a roman-type font, and is mixed with a playful, classic ligature. the logotype contains the address, and thus locates itself. The latter fact provides an easier form of communication and unifies the typographic language, moreover, thoroughly determines its style. Nevertheless, the typographic language tends to reach beyond the boundaries of a logo and of various graphic elements, and becomes the concept itself, the interior’s distinguishable cornerstone. A “trafik” was a type of tiny shop selling tobacco, sweets, newspapers, toys, and other knickknacks, and was a real treasure island for children. I’ve purposefully created an image that reflects this specific feeling. The typography resembles broadsheet newspapers, while french cards, the essential accessories of early 20th century clubs and the typical souvenirs of a “trafik”, serve as accentuated design elements. trafiq has its own deck of cards, which, besides being used as business cards, fill various functions, further strengthening an already well-established visual identity."
“We were looking for a distinguishable visual identity for trafiq, one of the newest bars in downtown budapest. our goal was to create a bohemian but in the same time sophisticated atmosphere based on the hungarian trafiks of the turn of the previous century. we’ve chosen him for his body of portfolio, which we knew would be a perfect match for our concept. well, we believe that the visual concept is flawless, and reveals itself in the details.” – said istván száraz, founder.