Hair-Raising Subway Ad

Taking the outdoor advertising to a whole new level.

Swedish pharmacy Apotek Hjärtat teamed up with innovative advertising agency Clear Channel to make this stunning quintessential hair product commercial in Stockholm’s subway. The ad was equipped with ultrasonic sensors that were able to monitor a train’s arrival. As a train pulled up to the station, the model on the screen had her long, lush hair tousled by the ‘wind’ of the moving train.