Palladium Hotel Group Set to Expand with Six New Hotels by 2026
Palladium Hotel Group is on a steady growth trajectory, having registered consistent progress since 2020. With around 40 properties across ten brands located in eight countries—including Spain, Mexico, the Dominican Republic, Jamaica, Italy, Brazil, the United States, and the United Arab Emirates—the group is looking to expand further.
In its most recent financial year, Palladium reported a remarkable growth rate of 10% in its Revenue per Available Room (RevPAR). This increase was driven by:
- A 3% rise in occupancy rates.
- A 7% increase in average daily rates.
The group has also strengthened its direct sales channel, achieving 29% of total sales. Notably, this segment recorded a 19% growth in revenue compared to the previous year. Customer loyalty programs contributed significantly, generating €200 million, accounting for 84% of direct sales.
New Hotel Openings in Key Destinations
Building on these positive results, Palladium Hotel Group has announced several upcoming openings:
- The Unexpected Ibiza Hotel: Launching in spring 2024, this will be the inaugural property under Palladium’s new luxury brand, The Unexpected Hotels. The hotel will feature 181 rooms.
- Only You Hotel Venice Bonvecchiati: Set to open in the second half of 2026, this five-star hotel will offer 162 rooms just 150 meters from the iconic Saint Mark’s Square.
- Renovation of 45 Times Barcelona Hotel: Scheduled for the same year, this property will be revamped and rebranded under the Bless Collection Hotels.
- Grand Palladium Bávaro Suites Resort & Spa: A significant renovation of this resort in Punta Cana will be completed by the end of the year.
The hotel group’s expansion isn’t limited to Europe. They are also eyeing opportunities in Asia and the Middle East:
- The Unexpected Hotels in Ras Al Khaimah: The brand’s second hotel is expected to open in 2027, featuring 422 rooms.
- Only You Hotel Ibiza and Only You Hotel New York: Both slated to debut in 2027, they are part of the strategy to further internationalize the Only You brand.
Focus on the French Market
Palladium Hotel Group recognizes the French market’s potential, currently ranked sixth in terms of European activity, contributing 6% of overall business. The group aims to increase this share through targeted recruitment of more French-speaking staff across its hotels.
Comparative Overview of New Hotels
| Hotel Name | Location | Opening Year | Rooms | Brand |
|---|---|---|---|---|
| The Unexpected Ibiza Hotel | Ibiza, Spain | 2024 | 181 | The Unexpected Hotels |
| Only You Hotel Venice Bonvecchiati | Venice, Italy | 2026 | 162 | Only You Hotels |
| 45 Times Barcelona Hotel | Barcelona, Spain | 2026 | N/A (Renovation) | Bless Collection Hotels |
| Grand Palladium Bávaro Suites Resort & Spa | Punta Cana, Dominican Republic | 2023 (Renovation Completion) | N/A (Renovation) | Palladium Hotels |
| The Unexpected Hotels | Ras Al Khaimah, UAE | 2027 | 422 | The Unexpected Hotels |
| Only You Hotel Ibiza | Ibiza, Spain | 2027 | N/A | Only You Hotels |
| Only You Hotel New York | New York, USA | 2027 | N/A | Only You Hotels |
Frequently Asked Questions (FAQs)
What is Palladium Hotel Group?
Palladium Hotel Group is a hospitality company operating a diverse portfolio of hotels across several countries. It offers various brands catering to different segments of travelers.
Where are the new hotels being opened?
The new hotels are set to open in key locations like Ibiza, Venice, and New York, as well as a new property in the UAE.
When is The Unexpected Ibiza Hotel opening?
The Unexpected Ibiza Hotel is scheduled to open in spring 2024.
What measures is Palladium taking to enhance its presence in the French market?
Palladium aims to increase its market share in France by hiring more French-speaking staff to better serve its guests.
Where can I find more information about Palladium Hotel Group?
For detailed insights and updates, visit the official Palladium Hotel Group website.
